Generated 190 qualified meetings in 6 months from 60 campaigns, reaching a peak of 50 Leads per month

The Brand

The brand is a provider of cloud-based software solutions from India that help retailers to engage with customers through mobile, social and in-store channels. Its cloud-based platform powers end-to-end customer engagement, clienteling, loyalty and social CRM solutions for more than 100 major brands across 10,000 stores. Result is instant shopper gratification to over 50 million consumers across South East Asia, Greater China, the Middle East, South Africa, India, the United Kingdom and the United States. The brand’s customers include industry leaders such as Pizza Hut, Puma, United Colors of Benetton, Mothercare, Robinson’s, Store21, Sunglass Hut and Nike.

Marketing Objectives

The brand was a start-up looking at entering an already crowded, non-Indian CRM market. It needed brand awareness as well as building of credibility.

Solution

A multi-channel outreach plan was proposed encompassing emails, display, search and social media. Potential customers were targeted by company size, geography, work profiles and departments.

Leads by Company Size

The brand’s cloud based CRM and Loyalty solution was equally well received by small, mid-sized and large retailers. It was expected that small retail chains will receive it well, but it came as a pleasant surprise that mid-sized and large retail chains were also interested in the offering.